You don’t have to say it like this

We’re deep into the AI coding era and as it happens a lot for new technologies, that is coming with a lot of hype. This time tech influencers and tech CEOs are often indistinguishable from each other and in order to push their business and their brand, they tend to write a lot of what they (want us to think that they) think. The tone, however, is a bit much.

Some examples

I will not quote people’s posts directly because I don’t find it cool and it’s also so much that it makes little sense to make a list. Things range from people saying how you need to use a specific tool or you don’t fit in the industry to specific practices that need to be followed now. They keep mentioning that if you review code you’re stuck in the past. Or they say that you can’t be an engineer in 2026 and code manually. How “coding is solved” and how much we need to reinvent things to go at “machine speed”. There is some truth in all of this, but the tone is always an end of times tone. Always.

You don’t have to say it like this

I get it, you have to sell your company and your product. That happens these days a lot through fear: fear of being left behind in the industry, fear of layoffs, fear of not being productive. Tech influencers especially have to communicate to us using a style of message that gives us strong feelings so that we click and engage with their content. It’s driven by the business, not by reality. The real issue I have with this style of communication is that it divides: people will need to agree or disagree, to be in the “team AI” or “team anti AI”. Every time someone says “if you don’t use AI you are behind”, it’s sending a message that scares. You aren’t gonna sell your product with fear, you are gonna trigger a reaction. IMO this is not what you want: you want to delight people. You want to make sure that you have something so good in your hands that you don’t need to convince anyone. Most importantly, you don’t need to tell people that will be left behind, you are literally talking to the nerdiest group of people in the world, the ones that have always jumped from technology to technology. If things work well, it’s not going to be hard to sell to them and we’ve already seen it: when LLMs were not so good (until Dec 2025), people were not using them a lot. After Dec 2025, the adoption increased a lot because things improved. People are using this tech, you don’t need them to belong to a faction of some kind.

Is LLM coding inevitable?

Of course it isn’t. I’ve met people refusing IDEs. I’ve met people writing most pseudocode on paper to then convert it to the computer. There’s space for everybody and there will always be. Will companies require LLMs usage in the future? Of course. Will LLMs be how most software will be written in an enterprise context? I think so. That doesn’t mean that there is no space for programming by hand, for craft or for whatever thing people want to do. After the hype will settle, we’re going to meet reality. And reality will be measuring real value delivered to customers over time. The number of things shipped will be regarded as a fake metric if things aren’t delivering value and increasing revenues. Partially, this discussion is already happening in a lot of companies that are cutting uncontrolled spending.

Conclusion

Save us from your pushy recommendations, from your end of times forecast, for your divisive narrative. We need companies to support humans, to win by delighting customers. You can absolutely push LLMs like the future and like the probable winner in the coding space. That is reasonable to me as well. But you don’t need to do it by behaving like an asshole.